In an age of elusive algorithms and viral fame, Rob49 has had an uncharacteristically steady rise for a young rapper. After an uneventful stint in the National Guard and two semesters at Southern University, Rob49 picked up the mic for fun during the COVID-19 pandemic. Almost immediately, he garnered co-signs from industry vets like French Montana, and inked a record deal before the year was out. From there, Rob’s uptick in popularity hasn’t ceased — much to the surprise of everyone, even him.
“I ain’t never wanna be no rapper. I used to really be looking at rappers like they were lying,” Rob told Billboard of his early days. “Like, ‘Ain’t no way you doin’ what I’m doin and made it out this s—t.’ Now, I feel like all rappers gotta be doing what they’re talking about — because ain’t no way your hood let you [fake] that, let you say what you say and get away with it.”
